The Nightstand

This project explores the visual identity for "The Nightstand", a late-night independent bookstore in New York's Lower East Side. Inspired by the warmth of lamplight and the quiet comfort of late-night reading, I developed a brand identity that captures the feeling of a welcoming refuge after dark. The project extends across a range of physical and environmental touchpoints, including stationery, packaging, storefront signage, event collateral, and merchandise, creating a cohesive identity that feels calm, contemporary, and distinctly nocturnal. Brand Identity. 2026