Delfi

This project presents a website refresh proposal for a Southeast Asian chocolate company that balances brand heritage with contemporary digital design. I redesigned the brand’s website to preserve their legacy and core values while introducing a renewed digital experience aligned with current UX and visual trends. Previously static pages were reimagined with motion and interactivity. Every interaction was considered to enhance usability, positioning the brand for a modern upgrade while remaining true to its established identity. Web Design. Branding. 2025 Figma *This project is not to be affiliated with Delfi Limited or their associated brands as the designed website was a proposal for presentation purposes only.

A website refresh from this...

to this!

Motion graphic for the master visual was prototyped with Midjourney, where each frame depicting the brand's most-loved chocolates was naturally connected with a suitable transition. This visual is crucial to the brand's storytelling as it acts as a chronological walk-through of the chocolate brand's history with an fun, looping animation.

Agency: Credence Partnership Pte Ltd

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