Jo:Hwa Hair & Living
At Jo:Hwa Hair & Living Singapore, I explored brand building and visual storytelling for the luxury Korean hair salon and spa by leading the salon’s social media marketing from strategy to execution, overseeing influencer collaborations, content conceptualisation, filming, editing, scheduling, and ongoing account management. Alongside digital content, I designed and maintained the salon’s print and branding collateral, including menu books, seasonal posters, flyers, stickers, and brochures, ensuring a cohesive and elevated brand presence across both physical and digital touchpoints. Social Media Marketing. Visual Communication. Branding. 2024
